One universe.
Infinitely |
IRU — the Integrated Resource Universe. Finance, invoicing, inventory, CRM & analytics unified by a soft, sentient AI. Built to feel like a hug.
"You saved ₹12,400 this week ✨"
A whole business, in one soft place
IRU replaces 8+ tools — Tally, Zoho, Excel, WhatsApp broadcasts, CRMs, dashboards — with one dreamy universe your team will actually open every morning.
Ask anything in plain English or Hindi. Iru reads your data and answers with charts.
Every invoice, every stock move — mirrored instantly across your whole team.
End-to-end encryption, role-based access, and daily automatic backups.
Cash-flow forecasts, demand predictions, and gentle nudges before things break.
Send invoices, reminders and reports right where your customers already are.
PWA-powered. Bill in the market, sync when you're back on wifi.
One universe to run it all
Ten enterprise modules unified by Iru AI. Every click ships. Every module lives.
Your finance fairy
Reads receipts, files GST, whispers cash-flow secrets. Never sleeps.
Your inventory spirit
Guards stock, forecasts demand, auto-reorders before shelves cry.
Just ask. In plain English.
Voice or type. Iru reads your invoices, PDFs and Excels, then answers with charts, summaries, and gentle encouragement 🌷
One tiny price. Everything included.
Start free for a whole month. Then just ₹999/month. Cancel anytime, no drama. 🩷
- Full access to IRU
- No credit card required
- Cancel with one click
- 1 month free trial — no card needed
- All 10 modules unlocked
- Unlimited invoices & customers
- Iru AI copilot (500 queries / month)
- WhatsApp + Email + UPI integrations
- Priority human support in 24 hrs
GST extra where applicable · Made in India 🇮🇳 · Annual plan saves 2 months
Built for founders who feel too much.
IRU — the Integrated Resource Universe — was born inside Whiterockk & Pookies, out of a simple frustration: business software is loud, cold and confusing. So we made one that's soft, smart and speaks like a friend.
Behind every kawaii pixel is a serious engine: Postgres, realtime sync, AI reasoning, offline PWA and bank-grade encryption. You get the calm; Iru does the heavy lifting.
"I wanted the ERP I never had at 19 — one that hugs you back on the hard days and just runs the boring stuff."
pookies.xyz